They understand that improving pricing can be a complex task, involving various factors such as economics, psychology, channel partners, and strategic relationships. They also recognize the challenges of cross-functional collaboration and the pressure to meet quarterly targets. However, they believe that pricing is the most powerful lever for improving profits.

With over 15 years of experience in B2B pricing, een Consulting offers unmatched expertise across a wide range of industries. They can help improve your pricing performance quickly and sustainably, including value propositions. Their Founder and Lead Consultant, Dr.

Ian Tidswell, has nearly 20 years of pricing experience. Previously the Global Head of Pricing for a leading agricultural chemical manufacturer, he transformed pricing processes and added significant profits to the bottom line. With a collaborative approach and problem-solving skills honed at Harvard and McKinsey & Company, Dr.

Tidswell ensures practical solutions to complex pricing problems