# Effecto.App

- **Website:** <https://effecto.app>
- **Primary alias:** `effecto.app`
- **Founded:** 2020
- **Employees:** 2+
- **Company kind:** PRIVATELY HELD

## Description

Effecto is a personalized habit-tracking and self-improvement app designed to help people build lasting routines, improve focus, and work toward personal productivity goals. Users can track habits alongside mood, energy, and sleep, then review behavioral insights from their daily check-ins to identify patterns and understand what supports consistency. The app offers customized plans based on users’ goals, existing habits, and areas of difficulty, with simple actions and gentle reminders to help them make progress one step at a time. Its features include a library of hundreds of habits, tailored challenges, focus tools, and daily CBT-backed lessons. Effecto also presents its habit tracking, mood check-ins, and reminders as supportive tools for people with ADHD who want help staying organized; it is not a substitute for professional care. Designed to be beginner-friendly, the app aims to make habit building approachable rather than overwhelming. Effecto provides customer support through a help center, contact form, and email, as well as subscription management. Its content is informational and is not medical advice.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [facebook](https://facebook.com/TheEffectoApp)
- [instagram](https://instagram.com/effecto.app)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnYSlr-V-/w/2048/h/2048/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792397543179)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnYSlr-V-/w/1536/h/1536/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792397543454)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #383838 | dark |
| Cloudy | #b2b0ae | light |
| Yellow Orange | #fdac42 | accent |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnYSlr-V-/w/1500/h/500/iderhTLi5a.jpeg?c=1bxid64Mup7aczewSAYMX&t=1683153711013)

---

_Source: <https://brandfetch.com/effecto.app>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._