# EINIT LTD - **Website:** - **Primary alias:** `einit.co.il` - **Founded:** 1978 - **Employees:** 51+ - **Location:** Neve Ilan, Jerusalem, Israel - **Company kind:** SELF OWNED ## Description Einit Ltd. is an Israeli optical products company founded in 1977 by brothers Michael and Yosef Wolf. It began as a small optical shop in Jerusalem’s Clal Building and has grown into an established participant in Israel’s optics market. Today, Einit is the exclusive importer of leading brands and serves multiple segments of the industry, including contact lenses and lens-care solutions. Its product range includes contact lenses, sunglasses, prescription glasses, and solutions for cleaning and caring for lenses. The brands featured on its site include BioTrue, Softlens, Bausch, PureVision, Boston, Easysept, and Renu. Einit works with an experienced sales team to maintain ongoing relationships with customers, describing itself as a company and partner for the long term. The company also provides product-use instructions for monthly and daily contact lenses and publishes quality policy and ISO certificate information. Einit is based at the Neve Ilan Communications Center and can be contacted by phone or email. ## Industries - ⛑ Pharmacy _(under Health)_ - ⛑ Health ## Links - [instagram](https://instagram.com/einit_eyewear) - [linkedin](https://linkedin.com/company/einit) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idUCi79Qym/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792137818563) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idUCi79Qym/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792137818670) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Black | #000000 | accent | | Mine Shaft | #2f2e2e | dark | | White | #ffffff | light | ## Fonts - Arial — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._