ElasticRun is a dynamic and innovative brand that revolutionizes traditional distribution networks by extending their reach to deep rural markets. Through their cutting-edge technology platform, they enable brands to access a new set of stores and customers that were previously inaccessible. With ElasticRun's crowdsourced logistics network, eCommerce companies can now effortlessly reach customers in remote rural areas, creating untapped opportunities in these regions.

But ElasticRun goes beyond logistics. The platform generates valuable transaction data that financial institutions can leverage to engage a large number of rural stores as their SME customers. This same dataset also empowers brands to refine their marketing strategies and offerings specifically targeting rural markets.

With a no capex and variable cost logistics network, ElasticRun enables deep penetration into rural areas, effectively channeling trade, finance, and data of the massive $600 billion consumption market in India through its rural Kirana network. Founded in 2016 by Sandeep Deshmukh, Shitiz Bansal, and Saurabh Nigam, ElasticRun has garnered support from marquee investors throughout its journey. Under the leadership of CEO Sandeep Deshmukh, the brand is committed to unlocking endless possibilities for businesses and consumers in rural India