Electric Potential is a brand that aims to catalyze Gen Z to become agents of social change. Their guided resources program is designed to educate the public, implement effective policy, and fund programs that foster impact. Their ultimate goal is to drive changes that improve the standards of living, working, and learning across the globe.

Recognizing the challenges faced by Gen Z in navigating social change, Electric Potential was created to provide support and guidance. Through breaking echo chambers, catalyzing informed actions, and producing a generation of future change makers, they seek to create a ripple effect of social impact. Equity, sustainability, and being positively charged are the core values that guide Electric Potential's work.

They believe in equal opportunity, responsible and lasting change, and an inclusive and positive approach. Electric Potential is a grassroots movement, with 96% of their team being current students and recent graduates. If you are passionate about building content, products, or communities as a form of activism, they invite you to join their movement