ELKEL is a New York City-based avant-garde boutique, specializing in gender-neutral and diverse streetwear. With independent designers from all over the world, ELKEL celebrates distinctive fashion that pushes boundaries. Originally launched as a web-based shop in 2015, ELKEL has since expanded to include a standalone store in SoHo in 2017.

Our intimate and inviting space offers an unexpected and forward-thinking aesthetic, welcoming customers to explore a unique mix of futuristic streetwear and artistic Bauhaus styles. We take pride in fostering close relationships with both our customers and designers, curating a selection of cutting-edge brands, both well-known and emerging. As a queer-centric retailer, ELKEL infuses whimsicality and elegance into our collections.

Browse our wide range of products, including accessories, jewelry, denim, footwear, hoodies, jackets, swimwear, and more. Experience the ELKEL difference and celebrate your individuality through fashion