# Ellenbecker Investment Group

- **Website:** <https://ellenbecker.com>
- **Primary alias:** `ellenbecker.com`

## Description

Ellenbecker Investment Group, Inc. (EIG) is a family-owned financial planning firm serving individuals and businesses. Based in Waukesha, Wisconsin, the firm describes its approach as exceptional planning paired with extraordinary service. Its team provides a holistic planning experience designed to help clients navigate different stages of life, with services spanning retirement, investment, estate, insurance, and tax planning. EIG emphasizes listening before offering guidance, meeting clients where they are, and building relationships through personal attention, collaboration, and communication. The firm’s stated commitment is to guide clients with honesty, expertise, and care for their well-being. Beyond advisory services, EIG offers educational resources, including podcasts, newsletters, market updates, articles, calculators, and events. Its podcasts cover financial planning fundamentals, wealth perspectives, and Milwaukee’s philanthropic community, while seminars address topics such as tax planning and scam awareness. EIG also highlights its team, core values, charitable foundation, and community engagement. The firm notes that its website is informational and does not provide personalized financial or tax advice.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/EllenbeckerInvestmentGroup)
- [linkedin](https://linkedin.com/company/ellenbecker-investment-group)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrlN1AGub/w/600/h/238/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792973377320)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrlN1AGub/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792973377907)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bright Sun | #fbc943 | accent |
| Cape Cod | #2f3634 | dark |
| Salomie | #fddf8d | light |

## Fonts

- Lato — asset _(google)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrlN1AGub/w/1584/h/396/id5O4IVETl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792973377449)

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_Source: <https://brandfetch.com/ellenbecker.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._