# El Otro Lado

- **Website:** <https://elotrolado.cl>
- **Primary alias:** `elotrolado.cl`
- **Founded:** 1997
- **Employees:** 2+
- **Location:** Vitacura, Santiago, Chile
- **Company kind:** SELF EMPLOYED

## Description

El Otro Lado is a creative consulting brand that specializes in creating unique experiences, strategies, brands, products, services, content, and narratives. With a wide range of services, they offer characterizations, conceptualizations, and evaluations to help businesses understand their target audience, markets, and communities. Additionally, they provide strategies for business vision, internal culture alignment, and stakeholder relationships. El Otro Lado also excels in developing brands, products, and services through design and creation, as well as re-designing existing offerings. They are known for their expertise in conceptualizing and producing cultural projects and interventions, such as fairs, events, and conferences. Their workshops and talks cater to internal teams and cover various topics. Moreover, they help clients with content creation, brand identity, and digital and audiovisual content. El Otro Lado has worked with prestigious clients from various industries, including television, finance, government, education, and more.

## Industries

- 🧪 Science and Education _(under Science and Education)_
- 🧪 Science and Education

## Links

- [linkedin](https://linkedin.com/company/el-otro-lado)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqVmBrep3/w/164/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773702612037)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqVmBrep3/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773702612126)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Purple | #6440a4 | accent |
| Cardinal | #d32422 | dark |
| White | #ffffff | light |

## Fonts

- Roboto — asset _(google)_
- Roboto Slab — asset _(google)_

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_Source: <https://brandfetch.com/elotrolado.cl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._