Embelleze is a leading Brazilian beauty and cosmetics company that was founded in 1969 by Itamar Serpa. With its headquarters in Rio de Janeiro, Brazil, the company has established itself as a prominent player in the beauty industry. Embelleze offers a wide range of products and services including hair care, skincare, and body care solutions.

It is known for its innovative and high-quality formulations that cater to diverse consumer needs. Some of its popular product lines include Novex, Magic Liss, and Hair Life. On a global scale, Embelleze has expanded its operations and gained significant market presence.

It has subsidiaries and distribution networks in several countries, including the United States, Portugal, Italy, and Colombia. This international reach has allowed the brand to cater to a diverse consumer base and establish itself as a global beauty and cosmetics company. Embelleze has also engaged in partnerships and joint ventures to strengthen its position in the market.

One notable partnership is with the renowned Brazilian football player, Ronaldinho, who became the brand ambassador and helped promote Embelleze's products worldwide. In terms of market position, Embelleze has experienced steady growth and is considered one of the top cosmetic companies in Brazil. It has also gained recognition globally, with its products being well-received in international markets.

Over the years, Embelleze has achieved significant milestones and implemented changes in its strategy to support its growth. The brand has introduced new product lines, expanded its distribution channels, and focused on targeting specific consumer segments. These strategies have contributed to the brand's success and increased market share.

As of the latest available information, Embelleze continues to thrive and expand its footprint in the beauty industry. The brand remains committed to delivering innovative and high-quality products to its customers globally. With a strong market position and a dedicated customer base, Embelleze is poised for further success in the future