# Eastern Mountain Sports

- **Website:** <https://ems.com>
- **Primary alias:** `ems.com`
- **Employees:** 1,001+
- **Location:** Meriden, Connecticut, United States

## Description

Eastern Mountain Sports (EMS) is an outdoor and adventure retailer based in the United States. Founded in 1967 by two rock climbers, Alan McDonough and Roger Furst, the company originally focused on catering to the needs of the local climbing community in Wellesley, Massachusetts. Over the years, EMS expanded its offerings to include a wide range of outdoor gear and apparel, making it a one-stop-shop for outdoor enthusiasts. Headquartered in Peterborough, New Hampshire, EMS operates more than 60 retail stores across the United States, along with e-commerce platforms that serve customers globally. The company's headquarters also houses a distribution center and a customer service center. EMS offers a diverse range of products, including clothing, footwear, camping gear, outdoor equipment, and accessories. They also provide services such as gear rentals and outdoor educational programs, helping adventurers experience the great outdoors safely and responsibly. On a global scale, EMS operates independently and has not ventured into international markets extensively. As of now, EMS does not have noteworthy subsidiaries, joint ventures, or partnerships that are publicly known. In terms of market position, EMS is considered a major player in the outdoor retail industry. Despite facing stiff competition from big-box retailers and online e-commerce giants, EMS has managed to maintain its loyal customer base through its focus on quality products and personalized customer service. In recent years, EMS faced financial difficulties, leading to bankruptcy filings in 2012 and 2016. However, the company was acquired by SportsDirect, a British retail group, in 2017. This acquisition provided a lifeline for EMS, ensuring its continued presence in the outdoor retail market. Currently, EMS continues to operate its retail stores and online platforms, offering a wide range of outdoor gear and apparel to its customers. The company's latest updates and key information can be found on their website and social media channels.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports _(under Sports)_

## Links

- [instagram](https://instagram.com/easternmntnsports)
- [facebook](https://facebook.com/easternmntnsports)
- [youtube](https://youtube.com/user/easternMNTNsports)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idc8OLEdKe/w/254/h/178/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787004393822)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idc8OLEdKe/w/320/h/320/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787004393909)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Thunder | #34282c | dark |
| White | #ffffff | light |
| Sandy brown | #f4a460 | accent |

## Fonts

- var(--body-font-family) — asset _(custom)_
- Source Sans Pro — asset _(google)_
- DM Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idc8OLEdKe/w/1500/h/500/idJbEpZnvU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1713197138866)

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_Source: <https://brandfetch.com/ems.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._