Enda is Africa's first performance footwear brand that is dedicated to delivering optimal performance, comfort, and durability with every pair of shoes they create. What sets Enda apart is their commitment to ethical practices, sustainability, and social responsibility, making every stride you take a conscious choice to support a brand that prioritizes the well-being of both people and the planet. The name Enda comes from the Kiswahili word meaning Go!, inspired by the exhilarating moment in sports when athletes are on the brink of triumph.

Enda believes that just like athletes can rise from any corner of the world to become champions, they too can dominate the global industry. They cater to those on the go, the dreamers, the revolutionaries, and the unsung heroes who are constantly pursuing progress. With their logo inspired by the tip of a spear, symbolizing strength and pride, Enda embodies the spirit of speed, action, and forward progression.

Their vision is to become the world's most renowned African sports brand