The End of Life Doula Association of Canada is a compassionate and holistic brand dedicated to helping people live their final moments with dignity and support. Their approach is centered on providing quality care that is personalized and tailored to each individual's unique circumstances and beliefs. They view death as a process, rather than an event, and prioritize building relationships with their clients to support them throughout their journey.

Founded by a group of passionate individuals who bonded over their shared desire to improve end-of-life experiences, the brand has grown into a supportive community. Their team includes experienced professionals like Dr. Linda (Frankie) Franchi, who has a deep commitment to serving end-of-life clients and providing practical, emotional, and spiritual support.

Sue Phillips, another valuable team member, focuses on enhancing public awareness about the work of end-of-life doulas and believes in treating the end of life with as much beauty, care, and respect as the beginning. With a dedicated board of directors, including Donalda Weaver, Melissa Vukovich, Jennifer Brooker, and Mary-Anne Parker, the brand is committed to ensuring that individuals and their families receive the support they need during this challenging time. Whether it's pre-planning, advocacy, legacy project facilitation, grief and bereavement support, or compassionate companioning, the End of Life Doula Association of Canada is there every step of the way to provide comfort and guidance