Endura is a pioneering and innovative brand that was established in Scotland in 1993. With a strong commitment to revolutionizing cycle apparel, they have introduced a range of groundbreaking products that have gained worldwide recognition and set new industry standards for functionality and durability. This ethos has propelled them from being a local hero to becoming a global leader in the market.

Endura collaborates with experts in various fields, such as aerodynamics and bike fitting, to ensure their products are always at the forefront of performance. They have partnered with top teams and riders in road cycling, mountain biking, and triathlon, resulting in remarkable achievements on both race tracks and podiums. Their products undergo rigorous testing, combining real-world rider experiences with state-of-the-art scientific sessions to optimize aerodynamics, temperature regulation, and comfort in all conditions.

These high-performance products are not exclusive to professionals, as Endura integrates such advancements throughout their entire range. In addition to their commitment to performance, Endura is also known for their partnership with street trials star, Danny MacAskill, and their dedication to their passionate staff who contribute valuable feedback to drive product progression. Join the Endura community and experience their continuous journey of innovation and excellence in cycle apparel.

Sign up and stay updated with their news, stories, and exclusive offers