@engineroomdesign.com
The strategic design and brand agency in Yorkshire, committed to commercial success.
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Description
The Engine Room Design Co is a strategic design and brand agency that recently completed a strategic rebrand for healthtech business IMMJ, resulting in the creation of Mizaic. Mizaic is a market-leading developer of EDMS software for the NHS, aiming to position itself against bigger global competitors. The Engine Room Design Co conducted insight workshops and engaged with various stakeholders to understand the business and its values.
They repositioned Mizaic as a brand that exists to revolutionize the clinician : patient experience at the point of care. Mizaic designs EDMS software that connects disjointed and unstructured patient data into a rich mosaic of information, providing clarity for clinicians and improving the patient experience. As part of the rebrand, The Engine Room Design Co also changed the name and brand identity from IMMJ Systems to Mizaic, reflecting their ability to make sense of complex information in the NHS.
They redesigned the website, created sales presentations, and developed a visual identity and positioning film. Overall, The Engine Room Design Co successfully transformed Mizaic's brand to drive client retention, new business development, market awareness, and the acquisition of more great talent
Company Type
Privately Held
Company Size
11-50
Year Founded
2001
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