The Environmental Voter Project is a nonpartisan nonprofit organization that aims to turn non-voting environmentalists into consistent voters. They have identified millions of registered environmentalists who did not vote in previous elections, such as the 2020 presidential election and the 2022 midterms. By accurately identifying these non-voting environmentalists and implementing a proven methodology, the Environmental Voter Project mobilizes them to become a critical mass of consistent voters.

Their approach includes leveraging data analytics and predictive modeling to target environmentalists who typically don't vote, employing voter-turnout messaging based on behavioral science, and using various communication channels like canvassing, calling, texting, mailing, and digital ads to reach their target audience. The project also focuses on habit reinforcement, recognizing that once someone starts voting, they are more likely to continue doing so in the future. Ultimately, their goal is to change the electorate by flooding it with environmental voters so that politicians prioritize environmental issues.

With a track record of success since 2015, they have reached out to millions of non-voting and seldom-voting environmentalists, helping convert almost 1. 5 million of them into super voters who consistently vote their values. The Environmental Voter Project values justice, learning, and respect within their organization and actively works to empower the oppressed and share their research findings with others.

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