# Equal Strategy

- **Website:** <https://equalstrategy.com>
- **Primary alias:** `equalstrategy.com`
- **Founded:** 1998
- **Employees:** 11+
- **Location:** Singapore, Singapore
- **Company kind:** PRIVATELY HELD

## Description

Equal Strategy is an experience design agency based in Singapore, offering innovative solutions that combine background music and scent marketing to create a unique sensory environment for brands. With a focus on the retail sector, the agency understands the power of sensory experiences in influencing consumer behavior and increasing sales. Founder Simon Faure-Field believes that quality sound is not only a merchant's tool but also a competitive advantage. By entertaining customers, employees, and anyone appreciating the brand, background music helps define a store's atmosphere and separates it from the competition. The agency collaborates with retailers, sound system designers, and installers to create customized audio systems that align with the brand's positioning and customer preferences. By integrating ambient music with visual merchandising and even olfactory stimuli, Equal Strategy helps brands fully immerse customers in a 360-degree sensory environment where the brand can live, breathe, and function.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UCLHFyOsJbKOD5DqanPXvqvw)
- [pinterest](https://pinterest.com/@sensoryarchitects)
- [twitter](https://twitter.com/equal_strategy)
- [instagram](https://instagram.com/equalstrategy)
- [linkedin](https://linkedin.com/company/equal-strategy)
- [facebook](https://facebook.com/SensoryArchitects)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idVIrVdrKO/w/820/h/234/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771188396316)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVIrVdrKO/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771188396412)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Antique Brass | #cd8459 | accent |
| Big Stone | #192e3f | dark |
| Flesh | #fecda5 | light |

## Fonts

- -apple-system — asset _(system)_
- Playfair Display — asset _(google)_

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_Source: <https://brandfetch.com/equalstrategy.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._