ERICA STORE | Taichung is a renowned brand that has been specializing in the distribution of overseas watches. Over the past decade, they have been committed to providing consumers with excellent service and a wide variety of products. In 2017, the brand's Managing Director, MR.

Shian Dau, recognized the need to offer better shopping experiences and high-quality watches to Taiwanese consumers. This led to the establishment of ERICA, a boutique watch brand exclusively for Taiwan. The brand's design philosophy focuses on fashion, innovation, and creativity, representing the intelligent and adventurous spirit of the modern era.

The ERICA DESIGN team, inspired by the deteriorating global environment, aims to create sustainable fashion while ensuring the preservation of nature. The brand offers a diverse range of watches, including popular brands such as SEIKO, CITIZEN, CASIO, and ALBA, along with their own ERICA brand watches. With 19 years of experience in the retail industry, ERICA STORE ensures comprehensive after-sales services and complete customer satisfaction.

So, step into ERICA STORE | Taichung and explore their collection of exquisite watches