# Etat Pur

- **Website:** <https://etatpur.mx>
- **Primary alias:** `etatpur.mx`

## Description

Etat Pur is a skincare brand founded by NAOS, a pioneer of Ecobiology, an approach that works in harmony with the skin’s biology and respects its ecosystem. Its philosophy is to give skin what it needs without overcomplicating or over-treating it. The range separates essential daily care from targeted treatments, helping customers build a routine suited to their skin.

Cuidado Puro products are designed for everyday cleansing and hydration and do not contain active ingredients. Activos Puros are focused treatments for specific, occasional skin concerns, including blemishes, signs of aging, pigmentation, dryness, urban stress, sensitivity and redness. The brand also offers skin analysis to help customers identify suitable products, along with tools and services such as Skin Observer, AskNAOS, Skinpedia and the MyNAOS loyalty program.

Etat Pur says its care products are formulated with more than 97% biomimetic ingredients and that its selected ingredients are assessed for safety and skin effects. Its IN-SKIN technology is designed to support the penetration of pure actives.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/etatpurglobal)
- [instagram](https://instagram.com/etatpur)
- [youtube](https://youtube.com/channel/UCZZ61FX4ah1y5_E10A67xwQ)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_8CEQw7q/w/232/h/47/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791448230180)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_8CEQw7q/w/1563/h/1563/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791448230541)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cafe Royale | #61430d | dark |
| Viking | #5abdd6 | light |
| Raw Sienna | #ce863a | accent |

## Fonts

- Zilla Slab — asset _(google)_
- Roboto — asset _(google)_

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_Source: <https://brandfetch.com/etatpur.mx>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._