# Eternal Guitars & Pickups

- **Website:** <https://eternal-guitars.com>
- **Primary alias:** `eternal-guitars.com`
- **Location:** Chichester, England, United Kingdom

## Description

Eternal Guitars is a British guitar and pickup company founded by luthier Dave Walsh, building instruments by hand in Chichester, West Sussex. The brand specialises in aged electric guitars inspired by classic 1950s and 1960s designs, combining vintage character with modern playability and careful craftsmanship. Players can choose from stock guitars and basses or commission custom builds, with options for neck shape, fret size, body wood, hardware, electronics, and the degree of ageing. Instruments are made with premium tonewoods, quality hardware, genuine nitrocellulose lacquer, and handwound Eternal pickups. The company’s ageing process recreates details such as lacquer checking, arm wear, and buckle rash using period-correct materials and techniques. Eternal Guitars also makes handmade replacement pickups, including vintage-style single coils, humbuckers, P90s, and signature designs. In addition to new builds, the workshop offers selected vintage repair, maintenance, and restoration services, from refrets to structural work. Customers can purchase through the website or arrange a workshop viewing by appointment.

## Industries

- 🎸 Hobbies and Leisure
- 🛍 E-commerce and Shopping
- 🎸 Crafts _(under Hobbies and Leisure)_
- 🍿 Arts and Entertainment
- 🍿 Music _(under Arts and Entertainment)_

## Links

- [facebook](https://facebook.com/EternalGP)
- [instagram](https://instagram.com/eternal.guitars)
- [linkedin](https://linkedin.com/company/eternal-guitars)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSN5aXKl8/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792735856777)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSN5aXKl8/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792735856598)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #0d66b6 | accent |
| Moccaccino | #701324 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/eternal-guitars.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._