# VettaFi - **Website:** - **Primary alias:** `etfdb.com` - **Employees:** 51+ - **Location:** Chicago, Illinois, United States ## Description VettaFi is a transformative brand in the financial services industry, aiming to revolutionize the way we view and engage with finance. Comprised of a team of finance industry veterans, entrepreneurs, tech enthusiasts, and data scientists, VettaFi is dedicated to providing specialized services and valuable insights to asset managers and investors. The brand's story began with the merger of ETF Trends, ETF Database, Alerian, and S-Network Global Indexes in May 2022, followed by the acquisition of Advisor Perspectives in October 2022. These partnerships have allowed VettaFi to expand its offerings and deliver even greater value to its clients. VettaFi's name holds significance, with Vetta meaning one who knows in Sanskrit, emphasizing their commitment to expertise and knowledge. With their collective wisdom and constant vetting of the industry landscape, VettaFi aims to empower investors and drive growth. Committed to their clients, partners, and each other, VettaFi values bold action and integrity as the seeds of achievement. They are actively building killer teams with aligned goals and values, fostering a mission-driven environment. The VettaFi Voices, a group of industry experts, cover a range of topics including current headlines, trends, regulation, technology, and the future of finance. This investment choir creates a unique and comprehensive perspective on the market. Led by a team of experienced leaders, VettaFi invests in technology and talent to strengthen their offerings and deliver positive outcomes for their clients. With recent acquisitions and strategic partnerships, such as the acquisition of the ROBO Global Index Suite and Logicly, an analytics platform, VettaFi continues to expand its capabilities and solidify its position in the industry. If you're interested in joining VettaFi's mission, they are actively seeking talent with aligned goals and values. They believe in not only achieving success but having fun along the way. Overall, VettaFi is transforming financial services from an industry to a community, providing insights, specialized services, and a collective wisdom that allows asset managers and investors to grow and thrive. ## Industries - 💰 Finance - 💰 Investing _(under Finance)_ - 🖥 Computers Electronics and Technology - 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_ - 📊 Business and Consumer Services ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idWsTfxQNd/w/820/h/195/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1766097054066) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Mine Shaft | #313131 | dark | | Porsche | #ebb773 | light | | Havelock Blue | #599ad7 | accent | ## Fonts - system-ui — asset _(system)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWsTfxQNd/w/1500/h/500/idETi_KA91.jpeg?c=1bxid64Mup7aczewSAYMX&t=1718630440124) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._