# ETF Insider

- **Website:** <https://etfinsider.co>
- **Primary alias:** `etfinsider.co`
- **Founded:** 2022
- **Employees:** 2+
- **Location:** Tel Aviv, Tel Aviv, Israel
- **Company kind:** PRIVATELY HELD

## Description

ETF Insider is a brand that aims to solve the challenges faced by low-cost index investors in managing their own portfolios. Building a portfolio of ETFs, Mutual Funds, and Index Funds while staying properly diversified can be surprisingly difficult. That's where ETF Insider comes in. Their mission is to create beautiful and insightful tools that organize and display large amounts of financial data into actionable and easy-to-understand graphical models and visualizations. By using big data visualization, ETF Insider helps users identify concentration risks and new opportunities. ETF Insider solves several problems for investors. Their tool provides visibility, allowing users to understand the asset holdings within their portfolio in real and relative terms. It also enables users to see how much different fund holdings overlap, going beyond competitors who only show the top 15 positions. Furthermore, ETF Insider helps users understand what assets held within funds are causing the funds' price to rise or fall. In addition, ETF Insider helps with concentration by breaking down the constituent holdings of different funds, helping users understand how concentrated they are in different factors such as individual asset concentration, sectoral concentration, geographic concentration, and cap size concentration. Lastly, ETF Insider focuses on portfolio efficiency by providing a sharpe ratio on the efficiency curve. Users can identify specific assets within their portfolio that are not providing appropriate returns for a given level of risk. With a list of supported ETF providers, ETF Insider ensures that users have access to comprehensive information and insights. Supported providers include BlackRock Financial Management, Vanguard, State Street, Invesco, and more. Overall, ETF Insider is dedicated to empowering investors with the knowledge and tools they need to make informed decisions and achieve their financial goals.

## Industries

- 💰 Finance

## Links

- [twitter](https://twitter.com/etfinsider)
- [facebook](https://facebook.com/etfinsider)
- [linkedin](https://linkedin.com/company/etfinsider)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/ide2J2_wNA/w/820/h/275/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777451100106)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ide2J2_wNA/w/379/h/379/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1777451100190)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Science Blue | #0063be | accent |
| Blue Zodiac | #0c1335 | dark |
| Atomic Tangerine | #ff9f5a | light |

## Fonts

- var(--bs-body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ide2J2_wNA/w/1500/h/500/id1Ld8xH9X.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777451100426)

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_Source: <https://brandfetch.com/etfinsider.co>_
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