ETHEL + ROW is a children's boutique based in Sag Harbor, NY, offering a modern selection of children's organic and natural apparel by international, independent designers. With a strong focus on sustainability and eco-friendliness, their assortments are made of certified organic, high-quality textiles such as 100% cotton, linen, and wool. The collections embrace a combination of contemporary and classic styles with minimal and unisex designs.

The clothing features clean lines, basic silhouettes, and soft, durable fabrics, allowing them to be reused and passed down. Founded by Vanessa Hamer, who has over 20 years of experience in PR and fashion, ETHEL + ROW aims to provide simple, clean, and high-quality styles for children. In addition to their curated selection, they also offer their own private label collection made of soft, breathable, and organic Peruvian Pima cotton.

ETHEL + ROW believes in the importance of organic cotton, which is produced without pesticides and other chemicals, and selected Pima cotton for its exceptional softness and durability. Visit their boutique in Sag Harbor or explore their web store to discover their sustainable and stylish children's apparel