# Ethos Fire

- **Website:** <https://ethosfire.com>
- **Primary alias:** `ethosfire.com`

## Description

Ethos Fire is your premier source for high-quality turnout rentals and equipment tailored specifically for firefighters, fire academies, students, and first responders. Founded by experienced retired captains, the brand emphasizes safety, durability, and comfort, offering a diverse range of gear. Ethos Fire provides customized rental packages for turnout gear, personal protective equipment (PPE), firefighting tools, and accessories. Their offerings meet rigorous National Fire Protection Association (NFPA) standards, ensuring that each item is fit for the demanding responsibilities of firefighting.

With locations across San Diego, Orange, Los Angeles, and Riverside counties, Ethos Fire is dedicated to delivering affordable solutions without compromising quality. Their flexible rental programs are designed to suit the needs of individuals and fire departments, enhancing training and operational effectiveness. Ethos Fire stands out by prioritizing innovation and customization, ensuring that every firefighter has gear tailored to their exact needs. Trust Ethos Fire to equip the next generation of heroes with the best in firefighting gear and support.

## Industries

- 🛍 E-commerce and Shopping
- ⚖️ Law and Government
- ⚖️ Law Enforcement and Protective Services _(under Law and Government)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQM2qK97y/w/322/h/161/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730809638031)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cadillac | #9d4965 | accent |
| Fiord | #475467 | dark |
| Gorse | #ffff44 | light |

## Fonts

- Work Sans — asset _(google)_
- Roboto — asset _(google)_

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_Source: <https://brandfetch.com/ethosfire.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._