Etihad Etisalat Co., commonly known as Mobily, is a telecommunications company based in the United Arab Emirates (UAE). It was established in 2004 and is headquartered in Riyadh, Saudi Arabia. Mobily is one of the leading telecommunications providers in the region, offering a wide range of products and services, including mobile, fixed-line, and internet services to both individual and corporate customers.

The company provides mobile voice and data services, broadband internet, and cloud-based services. It also offers various bundled packages that combine different services to cater to the diverse needs of its customers. On a global scale, Mobily has made significant advancements through its strategic partnerships and collaborations.

It has successfully formed joint ventures with notable companies like Virgin Mobile, Zain, and Huawei to enhance its technological capabilities and expand its service offerings. These partnerships have allowed the company to tap into new markets and strengthen its position in the global telecommunications industry. In terms of market position, Mobily is a major player in the telecommunications market in the UAE and Saudi Arabia.

Despite fierce competition in the industry, the company has managed to maintain a strong position and remain competitive through continuous innovation and investment in modern technologies. Throughout its history, Mobily has achieved several milestones and notable events. In 2014, the company launched its 4G network, becoming the first telecommunications operator in Saudi Arabia to offer such high-speed mobile internet services.

In 2017, it further strengthened its market position by acquiring a significant stake in Zain KSA, a major telecommunications company in the region. As of the latest updates, Mobily continues to innovate and expand its product offerings to meet the evolving needs of its customers. The company is committed to providing cutting-edge services and maintaining its market leadership in the rapidly evolving telecommunications industry