# Bitly

- **Website:** <https://etoro.tw>
- **Primary alias:** `etoro.tw`
- **Founded:** 2007
- **Employees:** 1,001+
- **Location:** London, London, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

Bitly is a link management and digital engagement platform serving individuals, small businesses, and larger organizations. Its tools help users create, customize, share, and measure links, QR codes, and online content. The URL shortener turns long addresses into shareable links, while branded links let businesses use their own domain. Users can also create dynamic QR codes, including 2D barcodes that support Global Trade Item Numbers for product packaging.

Bitly’s Pages and link-in-bio features help organize and share content through social media profiles, and its digital business cards support virtual networking. Mobile links are designed for sharing through text messages, while UTM campaign tools help track marketing activity. The platform’s analytics bring performance data for short links and QR codes into one place.

Bitly also offers AI-assisted link and QR code creation and analysis, integrations with services such as Shopify, Canva, and HubSpot, and API documentation for developers. Its resources include guides, webinars, customer stories, a help center, and a QR code inspiration gallery.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/bitly)
- [instagram](https://instagram.com/bitly)
- [linkedin](https://linkedin.com/company/552285)
- [twitter](https://twitter.com/bitly)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzLiHj9SX/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791985086959)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idzLiHj9SX/w/820/h/410/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791985086847)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tangaroa | #031f39 | dark |
| Cararra | #e9e8e3 | light |
| Blaze Orange | #f36600 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Bitly Display — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzLiHj9SX/w/1500/h/500/idQ-dUM6kZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791985087142)

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_Source: <https://brandfetch.com/etoro.tw>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._