@etrade.com
E*Trade is a financial services company that specializes in online discount stock brokerage service for self-directed investors.
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About
Description
E*TRADE Financial Corporation, commonly known as E*TRADE, is a leading financial services company based in the United States. Founded in 1982, the company initially focused on providing online brokerage services, revolutionizing the way individuals invest in stocks and other financial instruments. E*TRADE introduced online trading in 1996, which further expanded its customer base and solidified its position in the market.
The headquarters of E*TRADE is located in Arlington, Virginia, in the United States. This prime location allows the company to have easy access to the financial hub of the country and enables it to serve a large customer base effectively. E*TRADE offers a comprehensive range of products and services to its customers.
The company provides online brokerage and trading services, enabling individuals to buy and sell a wide variety of securities, including stocks, bonds, mutual funds, and exchange-traded funds (ETFs). Additionally, E*TRADE offers financial planning services, retirement planning, and banking solutions such as checking and savings accounts, home loans, and credit cards. In terms of global operations, E*TRADE primarily caters to customers in the United States.
However, the company has made significant strides to expand its presence globally. E*TRADE operates subsidiaries in Canada and Singapore, expanding its reach and attracting customers from international markets. It also has partnerships with various global financial institutions, allowing it to offer investment services to their clients.
E*TRADE has a strong market position, consistently ranking among the top online brokerage firms in the United States. With millions of customers and billions of dollars in assets under management, E*TRADE has established itself as a trusted and well-known brand in the financial services industry. It competes with other major players such as Charles Schwab, TD Ameritrade, and Fidelity Investments.
In recent years, E*TRADE has undergone significant developments. In 2018, the company was acquired by Morgan Stanley, a leading global financial services firm. The acquisition further enhanced E*TRADE's capabilities and expanded its resources to better serve its customers.
This strategic move positions E*TRADE for continued growth and strengthens its competitive positioning in the industry. As of the latest information available, E*TRADE continues to operate as a subsidiary of Morgan Stanley. It remains committed to providing innovative online brokerage and financial services to individuals and institutional clients in the United States and globally
Company Type
Public Company
Company Size
1001-5000
Year Founded
1982
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