Their patented and carbon neutral CleanBamboo fibers are used to make their fabrics, which are 100% natural and free from toxic chemicals. Unlike other bamboo fabrics on the market, ettitude's CleanBamboo is made from lyocell and does not use viscose or rayon technology. The brand has an eco-attitude, which means they are focused on being ennovative, conscious, and optimistic.

They strive to create fabrics and products that are rooted in nature and regeneration, are mindful of their impact on the planet and community, and actively contribute to a better future. From their bedding that improves sleep to their ethically-made vegan silk loungewear and quick-drying bath products, ettitude is committed to providing certified better options for both consumers and the planet