Eudon Choi | London is a renowned fashion brand that offers a distinct and captivating collection for Autumn/Winter 2022, titled RED DESERT. Inspired by the visionary work of Italian director Michelangelo Antonioni, this collection showcases Eudon Choi's intelligent and playful approach to design. Founded by Eudon Choi in 2009, the brand has gained recognition and has become a regular highlight at London Fashion Week.

Eudon Choi, who initially trained as a menswear designer in Korea before graduating from the prestigious Royal College of Art's MA in womenswear, brings a unique perspective to his creations. Eudon Choi aims to design garments that not only reflect an individual's personality but also seamlessly blend into their wardrobe. The brand places a strong emphasis on meticulous construction and incorporates menswear detailing and fabrication, resulting in undeniably feminine pieces.

Based in East London, Eudon Choi's aesthetic is reflected in his home, which showcases clean lines, vibrant colors, and unexpected creative details. Each piece is thoughtfully sourced by the couple who have a passion for unearthing unique design treasures. Explore Eudon Choi's captivating collection to add something beautiful, understated, and intellectual to your wardrobe