# EUID

- **Website:** <https://euid.eu>
- **Primary alias:** `euid.eu`

## Description

European Unified ID (EUID) is an open-source identity solution designed specifically for the European market. By leveraging encrypted email data, EUID offers a privacy-conscious, secure, and precise identity standard for the digital advertising ecosystem.

With EUID, partners can enhance personalization, targeting, measurement, and security across various use cases, from advertisers to publishers. The platform enables the use of deterministic data for greater precision, facilitates upgrading to an omnichannel and cross-device ID type, and ensures the safe handling of personal data through pseudonymized IDs.

Publishers can benefit from maintaining audience targeting without relying on cookies, while advertisers can leverage first-party data for more effective identity strategies. Demand-side platforms and data providers can also take advantage of EUID to enhance cross-device identity resolution and audience segmentation.

Overall, EUID prioritizes consumer privacy and regulatory compliance, allowing users to opt out universally through the opt-out portal. To explore the benefits of European Unified ID, request access or consultation with an expert, or access the latest technical documentation.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_

## Links

- [github](https://github.com/European-Unified-ID)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idEZ7fOuw9/w/820/h/282/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780645585867)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue | #0000ff | accent |
| Deep Cove | #070f4e | dark |
| Spindle | #b7c2ea | light |

## Fonts

- var(--ifm-font-family-base) — asset _(custom)_

---

_Source: <https://brandfetch.com/euid.eu>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._