Euston Town is an elected representative for businesses within the vibrant area of Euston. Their main objective is to enhance the commercial environment for local businesses and transform Euston into a destination that people not only want to visit but also want to stay in. As the Business Improvement District (BID) for Euston, they actively lobby, campaign, and execute various projects and policies to benefit the local community.

Their initiatives range from community-led regeneration plans like the Drummond Street Neighbourhood Vision to innovative green walking routes such as the Euston Green Link. These projects not only preserve Euston's rich heritage but also generate crucial footfall. Euston Town takes pride in its progress for the area and continues to demonstrate the strategic value of BIDs, going beyond their traditional roles.

By working with partners, they are committed to realizing an ambitious future for all Euston communities, battling the air quality emergency, and creating sustainable green spaces. Through public realm design, regeneration, events, and art, Euston Town aims to uncover and preserve the unique identity and culture of the neighborhood. They are currently in their fourth BID term running from 2021-2026, having received an impressive 97% yes vote from their members in 2020.

Visit their website for more information on their comprehensive improvement program for Camden