Every Mother Counts is a brand that is dedicated to making pregnancy and childbirth safe for every mother, regardless of their location. They are committed to raising awareness, investing in solutions, and mobilizing action to improve maternal health globally. With a focus on ensuring quality, respectful, and equitable maternity care, Every Mother Counts works to prevent maternal deaths and ensure access to essential healthcare for women.

Through public education, community engagement, and grant making, they have already invested over $30 million in advancing maternal health and funded more than 40 programs in 16 countries. Additionally, their impactful educational films have reached millions of viewers, shedding light on the experiences of mothers, communities, and healthcare providers. By becoming an advocate, shopping gifts that give back, or making a donation, you can directly support their mission and help make a difference in the lives of mothers everywhere.

Join Every Mother Counts today and be a part of the movement for maternal health and birth justice