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ExactTarget

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Engagement marketing tools from Salesforce help you build customer relationships efficiently with personalized marketing and automated journeys.

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Salesforce is an American cloud computing company based in San Francisco, California. It was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Salesforce originated as a customer relationship management (CRM) software company, revolutionizing the traditional approach to CRM by offering a cloud-based platform accessible from any computer with an internet connection.


Headquartered in San Francisco, Salesforce occupies the landmark Salesforce Tower, the tallest building in the city. The tower serves as a symbol of the company’s dominance in the cloud computing industry. With a total height of 1,070 feet, the tower reflects Salesforce's commitment to innovation and its prominent position in the technology sector.


Salesforce is primarily known for its CRM software, Salesforce Customer 360, which provides businesses with a comprehensive view of their customers, enabling them to streamline sales, marketing, and customer service processes. The company also offers various cloud-based products and services such as Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Platform, enabling businesses of all sizes to automate and enhance their operations. On a global scale, Salesforce has a significant presence.


It operates in over 100 countries and has subsidiaries in various locations, including Canada, United Kingdom, France, Germany, Japan, India, and Australia. Furthermore, Salesforce has formed strategic partnerships and joint ventures with notable companies such as IBM, Amazon Web Services, and Google to expand its offerings and reach new markets. Salesforce holds a strong position in the CRM market, being the global leader with a market share of around 19%.


It competes with major players like Microsoft, Oracle, and SAP. The extensive product lineup, constant innovation, and commitment to customer success have contributed to Salesforce's strong market position and its recognition as one of the most valuable technology companies worldwide. In recent years, Salesforce has made several noteworthy acquisitions, including Tableau, a leading analytics platform, and MuleSoft, an integration software company.


These acquisitions have broadened Salesforce's portfolio and enhanced its ability to deliver comprehensive solutions to its customers. As of the latest data available, Salesforce's revenue in fiscal year 2021 was $21. 25 billion, increasing by 24% compared to the previous year.


The company continues to experience steady growth, attracting new customers and expanding its global footprint. Salesforce remains committed to its core values of innovation, equality, sustainability, and customer success, positioning itself as a leader in the cloud computing industry

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