# EXEL Watches

- **Website:** <https://exelwatches.com>
- **Primary alias:** `exelwatches.com`

## Description

Exel Watches is a luxury watch retailer built around the values of excellence, elegance, product quality, and attentive customer service. Continuing the tradition of Exel Milano, the brand specializes in pre-owned luxury watches, offering a curated selection in excellent aesthetic and mechanical condition. Its collection includes models from makers such as Rolex, Omega, Cartier, and Jaeger-LeCoultre, alongside new arrivals and customized pieces. Each watch is selected and certified, and is offered with a dedicated warranty and service; many are accompanied by their box and papers. Customers can browse and purchase through the online boutique or visit Exel Watches’ lounges in Lugano, Switzerland, and San Marino. The company also provides support and guidance throughout the buying process, with information on shipping, returns, payment methods, and frequently asked questions. For eligible customers in Switzerland, installment financing is available over 12 to 60 months. Visitors to the San Marino lounge can explore tax-free purchasing opportunities.

## Industries

- 💎 Luxury
- 💎 Luxury Watches and Jewelry _(under Luxury)_
- 🏝 Lifestyle
- 🏝 Jewelry and Luxury Products _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/profile.php?id=61566450137992)
- [instagram](https://instagram.com/exelwatches)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id5-nfh4eG/w/820/h/668/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793153822891)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5-nfh4eG/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793153822990)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mirage | #191c25 | dark |
| Silver Sand | #c5c6c8 | light |

## Fonts

- var(--ff-regular) — asset _(custom)_

---

_Source: <https://brandfetch.com/exelwatches.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._