# EXIDEA

- **Website:** <https://exidea.co.jp>
- **Primary alias:** `exidea.co.jp`

## Description

EXIDEA is a Japanese company focused on unlocking potential by changing perceptions and, in turn, changing reality. It combines business strategy, creative expertise, technology, and digital marketing to help organizations identify distinctive value, reach customers, and create new market categories. Its client services span research and analysis, customer insight discovery, category concept development, demand generation, public relations, media strategy, and growth optimization. EXIDEA pairs quantitative research with interviews and workshops, then supports clients from strategic planning through execution and continuous improvement. Its media work integrates paid, owned, and earned channels, while its growth services draw on the AARRR framework to improve the customer journey from acquisition to revenue. The company also operates its own digital businesses, including HonNe, a comparison media platform featuring product reviews and expert interviews; WiMAX Comparison.com, which covers WiMAX and portable Wi-Fi services; and EmmaTools, a tool that analyzes SEO content and uses AI to support writing. EXIDEA’s approach centers on user needs and insights to develop useful content and sustainable growth.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [instagram](https://instagram.com/exidea_growth_hackers)
- [youtube](https://youtube.com/channel/UCO_Ckz65dx6DsuJgy7dSlDA)
- [facebook](https://facebook.com/exidea)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id439KXeJ_/w/759/h/759/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1791189850645)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id439KXeJ_/w/820/h/174/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791189850357)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| School bus Yellow | #ffd800 | accent |
| Cocoa Brown | #231815 | dark |
| White | #ffffff | light |

## Fonts

- Noto Sans JP — asset _(google)_

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_Source: <https://brandfetch.com/exidea.co.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._