# FableStreet

- **Website:** <https://fablestreet.com>
- **Primary alias:** `fablestreet.com`
- **Employees:** 11+
- **Location:** Delhi, Delhi, India

## Description

Introducing FableStreet, a brand that understands the struggles Indian women face while shopping for that perfect outfit. We believe that finding the right fit shouldn't mean sacrificing style. That's why we've made it our mission to provide Indian women with flattering and fashionable clothes that actually fit them. Our founder, Ayushi Gudwani, took the time to measure over 200 women and discuss their fit issues before launching FableStreet. She discovered that many Indian women obsess over size rather than fit when it comes to clothing. We believe that garments should fit the individual, not the other way around. Unlike universal size charts that ignore the uniqueness of Indian bodies, we have cracked the Indian fit code. Our FS Fits Algorithm takes into account the right size, shape, and length to make Indian women feel like a million bucks in their outfits. By collecting over 1 Lakh+ women's measurements, we have created our own size chart exclusively for Indian women. Our size range allows for freedom of movement and size variations, ensuring comfort and a consistent fit across different silhouettes and styles. We also recognize the unique proportions of Indian women, catering to their pear-shaped bodies with designs that flatter their shoulder-to-hip ratios. Additionally, we understand that Indian women tend to be shorter in height, so our outfits are tailored for the average height of 5'2 to 5'6. At FableStreet, we believe that the right fit should not only look stunning but also feel comfortable and allow for ease of movement. With our collection, Indian women can effortlessly wear their clothes all day long. Experience the joy of finding clothes that truly fit with FableStreet.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [pinterest](https://pinterest.com/@fablestreetofficial)
- [facebook](https://facebook.com/fablestreet)
- [instagram](https://instagram.com/fable.street)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idl1qiXWaP/w/820/h/146/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781822350130)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl1qiXWaP/w/1200/h/1200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781822350382)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bunting | #1a2650 | dark |
| Alto | #e0e0e0 | light |
| Spicy Mix | #906141 | accent |

## Fonts

- var(--heading-font-family) — asset _(custom)_
- BaiJamjuree — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl1qiXWaP/w/1500/h/500/idB-iA1tTf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635927397779)

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_Source: <https://brandfetch.com/fablestreet.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._