# FaceFirst

- **Website:** <https://facefirst.com>
- **Primary alias:** `facefirst.com`
- **Employees:** 11+
- **Location:** Encino, California, United States

## Description

FaceFirst is a global leader in fast and accurate face matching systems designed to enhance life safety and prevent loss. Their platform leverages artificial intelligence and human oversight to help retailers, airports, event venues, and casinos among others, eliminate violence, theft, and fraud. With FaceFirst, retailers can provide a safer environment for their customers, while preventing theft and creating secure stores. The software's highly efficient algorithms are developed in-house using deep machine learning and neural networks, ensuring excellent performance even in challenging camera angles and lighting conditions. What sets FaceFirst apart is its real-time match notifications, providing actionable intelligence with recommended responses based on approved policies. The software is easy to deploy with existing cameras, allowing for a plug-and-play installation that ensures fast success and a rapid return on investment. FaceFirst is committed to maintaining the highest levels of security, privacy, and accountability. Proudly designed, engineered, and supported in the USA, FaceFirst is the reliable, ethical, and highly effective face matching platform for retailers, hospitals, casinos, airports, stadiums, and arenas.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [facebook](https://facebook.com/facefirst-99875046004)
- [twitter](https://twitter.com/FaceFirstInc)
- [linkedin](https://linkedin.com/company/face-first)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbxEiUc5_/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786124983539)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbxEiUc5_/w/185/h/36/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786124983455)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eden | #0d4f3d | dark |
| Mandy | #e55c5e | light |
| Matisse | #17639f | accent |

## Fonts

- Satisfy — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbxEiUc5_/w/1584/h/396/id8-t61-RA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786124983819)

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_Source: <https://brandfetch.com/facefirst.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._