# FACE

- **Website:** <https://faceofindia.org>
- **Primary alias:** `faceofindia.org`

## Description

FACE, or the Fin-Tech Association for Consumer Empowerment, is a not-for-profit industry body that aims to drive the Fin-Tech industry forward in India. With India becoming a world leader in Fin-Tech adoption, FACE brings together founding members of Fin-Tech companies to establish an effective dialogue with industry policy stakeholders and create a policy framework for higher quality consumer engagement and empowerment through digital consumer lending. FACE currently consists of key players in the Fin-Tech lending ecosystem, serving over 4.5 million consumers across 19,000 Pin-codes in India. The association focuses on underserved markets in Tier B and Tier C cities. With a strong emphasis on fair and responsible lending practices, FACE works closely with regulatory bodies and industry platforms to promote digitization and financial inclusion. As a member organization, FACE welcomes more organizations from the Fin-Tech industry to join them in their objectives of driving innovation and empowering consumers. With a dedicated advisory council guiding their initiatives, FACE aims to maintain thought leadership in consumer finance and constantly engage with stakeholders to seek feedback.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [twitter](https://twitter.com/FACEOfIndiaOrg)
- [facebook](https://facebook.com/FACEOfIndiaOrgg)
- [linkedin](https://linkedin.com/company/faceofindiaorg)
- [instagram](https://instagram.com/faceofindiaorg)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id97Y1ATWs/w/109/h/86/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790080713459)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id97Y1ATWs/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790080713815)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cyan / Aqua | #00d9fd | accent |
| Pigment Indigo | #58027a | dark |
| Lavender | #c690df | light |

## Fonts

- Inter — asset _(google)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id97Y1ATWs/w/1500/h/500/iduKAwG_UJ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790080713998)

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_Source: <https://brandfetch.com/faceofindia.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._