Faction Skis | Verbier is a brand that is driven by a shared passion for the mountains and the tools that enable us to escape there. We are a diverse collective of skiers, artists, film-makers, engineers, partners, dreamers, and doers who are united in our love for skiing and the outdoors. At Faction, we create high-quality skis that push the boundaries of construction, allowing for progressive and innovative use in freeride, freestyle, and all-mountain skiing.

Our product journey is inspired by some of the best athletes in the world, and we capture their stories to inspire our fans with exciting content. Born in the Swiss Alps, Faction emerged as a creative force that rebelled against the mainstream ski industry. Today, we continue to lead the industry with award-winning skis that are used by world-class mountaineers, champions of the Freeride World Tour, and Olympic gold medalists.

Every member of our collective can have confidence that they are riding the most progressive and best-engineered skis on the mountain. We take pride in our relentless development process, our state-of-the-art technology, and the extraordinary people who make it all possible. When you choose Faction, you are choosing quality, performance, and a brand that is dedicated to igniting the next generation of skiers