# Vega Factor

- **Website:** <https://factor.ai>
- **Primary alias:** `factor.ai`

## Description

Factor.ai is an AI platform for leaders, built on the science of motivation. It helps organizations strengthen performance by giving leaders a structured system for building teams that can adapt, learn, and keep improving. Its approach connects strategy with execution, supports efforts to repair ineffective performance management, and aims to help companies become AI-native while remaining people-first.

The platform offers AI training and transformation, AI-native workflows, and a knowledge work platform designed to make organizational change easier and faster. Factor.ai also provides custom consulting, leadership and skill-building programs, and a motivation survey. Performance management services are listed as coming soon. The company’s resources include research and guides, a help center, speaking and events, and the book Primed to Perform, which explores motivation, workplace culture, and organizational performance.

Drawing on research and practical experience, Factor.ai helps leaders build stronger systems and develop lasting organizational capability. Its stated goal is to help organizations become faster, smarter, and stronger over time, while supporting the human judgment and motivation needed to sustain performance.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/vegafactor)
- [instagram](https://instagram.com/vegafactor)
- [facebook](https://facebook.com/VegaFactorctor)
- [twitter](https://twitter.com/vegafactor)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idTllhycVG/w/820/h/183/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791491702542)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTllhycVG/w/281/h/281/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791491702649)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cannon Pink | #924486 | accent |
| Jelly Bean | #2674a6 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_
- var(--font-mono) — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTllhycVG/w/1500/h/500/idqYG3xFOL.png?c=1bxid64Mup7aczewSAYMX&t=1791491702929)

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_Source: <https://brandfetch.com/factor.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._