# FairPrice Group

- **Website:** <https://fairpricegroup.sg>
- **Primary alias:** `fairpricegroup.sg`

## Description

FairPrice Group is a leading brand in Singapore that focuses on bringing quality, accessibility, and convenience to its customers through food innovation. As a social retailer, their core mission is to moderate the cost of living in Singapore while providing excellent products and services. They offer a wide range of businesses, including groceries, convenience stores, wellness products, and food services. FairPrice Group also takes pride in their own brands and food solutions, ensuring that customers receive the best value for their money. With a commitment to sustainability and community impact initiatives, they strive to make a positive difference in the lives of their customers and the environment. Whether it's through their FairPrice Foundation, promoting a circular and low carbon economy, or their various volunteer programs, FairPrice Group is dedicated to creating healthier lives and a healthier planet. Join the FairPrice Group and experience the balance of quality and affordability in everything food.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/fairpricesg)
- [instagram](https://instagram.com/fairpricesg)
- [linkedin](https://linkedin.com/company/fairprice-group)
- [youtube](https://youtube.com/user/NTUCFairPriceSG)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzkJq38mc/w/300/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789641625508)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzkJq38mc/w/1200/h/1200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789641626049)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #da291c | accent |
| Midnight Blue | #002f6c | dark |
| White | #ffffff | light |

## Fonts

- var(--wp--preset--font-family--museo-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzkJq38mc/w/400/h/67/idLrUcLl8V.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789641626122)

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_Source: <https://brandfetch.com/fairpricegroup.sg>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._