FairSearch. org is a group of businesses and organizations dedicated to promoting economic growth, innovation, and choice in the online and mobile search industry. They advocate for competition and transparency, believing that consumers, rather than search engines, should have the power to choose winners in the marketplace.

FairSearch. org is committed to enforcing existing laws to prevent anticompetitive behavior that harms consumers. Their two core principles are transparency and innovation.

They believe that consumers benefit from having more choices in the search marketplace, as it fosters innovation and improves products. Additionally, they believe that no single company should be allowed to use its dominance to exclude competitors from the search marketplace, especially in high-traffic specialty segments such as travel, jobs, health, real estate, media, and local search. Amidst growing evidence of Google's abuse of its search monopoly, FairSearch.

org advocates for policymakers to take action in order to protect competition, transparency, and innovation in online search. For further information, you can visit their website and follow them on social media. They also provide a privacy policy and adhere to EU transparency regulations