The Family Travel Association (FTA) is a leading non-profit trade association dedicated to enhancing the quality and experience of family travel. The FTA provides travel advisors, travel media, and travel suppliers with resources, tools, education, and certification to empower them in their roles. With the aim of empowering more families to travel and discover the possibilities, the FTA serves as the guiding authority within the industry.

The FTA offers various benefits to its members, including research reports, industry intelligence, specialization training, best practices, and networking opportunities. In addition, the FTA organizes an annual Summit, a trade-only event that brings together key influencers and stakeholders in family travel for insightful presentations, interactive workshops, and valuable networking opportunities. Looking ahead, the FTA is launching a groundbreaking initiative in 2022—the Family-Friendly Standards and Guidelines.

These guidelines will outline how the travel industry should cater to the specific interests, unique needs, and expectations of traveling families. The initiative will include training, certification, and marketing programs for qualifying organizations. This will benefit both travel advisors in selecting the right companies and suppliers for their clients' family travel, as well as consumers in making informed decisions about their family trips.

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