FAO Schwarz is the world's most iconic toy store, offering a world of imagination, adventure, and wonder for everyone. Founded over 150 years ago by Frederick August Otto Schwarz, the store has become a dream come true for children and families around the globe. At FAO Schwarz, you'll find extraordinary, one-of-a-kind toys from all over the world, making it more than just a toy store.

It's an experience like no other. When you visit FAO Schwarz, you become the center of the story. Step through our doors and embark on a larger-than-life adventure that sparks the imagination in all of us.

From arts and crafts to dolls, games, puzzles, educational toys, plush animals, and more, we have a wide range of products to cater to every child's interests. Whether you're a child making new memories or an adult reminiscing about your own childhood, FAO Schwarz creates lasting moments of wonder and excitement. Don't miss the flagship store in New York City, where the magic truly comes to life