# Fare Exchange

- **Website:** <https://fareexchange.co.uk>
- **Primary alias:** `fareexchange.co.uk`
- **Employees:** 2+
- **Location:** London, England, United Kingdom

## Description

Fare Exchange is an innovative platform dedicated to transforming the minicab industry by helping businesses thrive in a competitive landscape. Founded by a team of growth-focused entrepreneurs, including co-founders Ash Ali and Daud Niazi, Fare Exchange leverages in-depth marketing expertise and technological advancements to deliver tailored services that drive rapid growth for its partners. The company's mission centers on empowering minicab firms with essential tools and strategies to adapt and succeed amidst industry disruptions. Fare Exchange offers a comprehensive suite of solutions, including bespoke call tracking, booking systems, and mobile applications designed to streamline operations and enhance customer interactions. Since its inception, the company has been self-funded and committed to fostering sustainable growth for its clients through continuous innovation and dedicated support. With a strong focus on collaboration and partnership, Fare Exchange aims to create lasting impacts for minicab businesses nationwide, ensuring they remain competitive and agile in an ever-evolving market.

## Industries

- 📊 Business and Consumer Services
- ✈️ Travel and Tourism
- ✈️ Ground Transportation _(under Travel and Tourism)_

## Links

- [twitter](https://twitter.com/thefareexchange)
- [facebook](https://facebook.com/110725632433193)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9P0UTuBy/w/231/h/55/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1701025849457)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9P0UTuBy/w/180/h/180/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1701025849528)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinnamon | #7e4100 | dark |
| White | #ffffff | light |
| Golden Grass | #dd9d1d | accent |

## Fonts

- Open Sans Condensed — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9P0UTuBy/w/1500/h/500/idTpe2hlpm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1701025849684)

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_Source: <https://brandfetch.com/fareexchange.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._