FARSÁLI is a brand that was created with the intention of supporting founder Farah's passion for beauty and self-care. Since 2010, Farah has been sharing her natural beauty tips on social media, making her a self-care influencer. FARSÁLI's founder and product developer, Sal Ali, worked closely with chemists to create thoughtfully formulated products that met Farah's high standards for ingredients.

Their commitment to quality and Farah's meticulous nature led to the brand's unwavering dedication to creating products that are both safe and effective. In 2020, Sal and Farah made a personal decision to focus on their nine-year fertility journey, putting their brand on hold. However, this life-changing experience transformed Farah's approach to self-care.

She became even more selective about the products she used and insisted on avoiding controversial ingredients. Sal began reformulating FARSÁLI's core products in 2021, taking into consideration Farah's criteria for ingredients. Their brand's potential impact on the world became even more significant, leading them to prioritize sustainability and contribute to a better planet for their daughter's future.

They ensured the responsible sourcing of ingredients and redesigned their packaging to be environmentally friendly. Despite their challenges, Sal and Farah's commitment to creating safe, effective, and sustainable self-care products has remained unwavering. Today, FARSÁLI reflects their love, journey, and dedication to promoting self-love and care for both people and the planet