# Lazada

- **Website:** <https://fb.se>
- **Primary alias:** `fb.se`
- **Employees:** 51+
- **Location:** Gothenburg, Vastra Gotaland, Sweden

## Description

Forsman & Bodenfors is a global creative collective founded in Sweden in 1986. With a strong belief in the power of memorable ideas, they strive to build fame and shift culture. Their collaborative approach unlocks creative excellence, resulting in unusually human brands that have a positive impact on both clients' businesses and society. Their services span various sectors, including branding, content, production, and digital activations. Whether it's branding or driving sales, their team at F&B Daily ensures that interactions with your brand are worthwhile and impactful. F&B Happy specializes in brand strategy and design, helping clients develop brands that make a real difference in the world. F&B InHouse excels in creating tailored systems for any media, focusing on digital activations and communication that converts. Additionally, F&B Studios is their one-stop production unit, catering to all film and still content needs. Forsman & Bodenfors believes that fame is crucial for extraordinary value from brand campaigns. They have perfected a proven approach that links creative ideas to strategic distribution, driving high engagement and earned reach. With multiple global offices and a team of 380 creative individuals, Forsman & Bodenfors has amassed an impressive collection of awards and recognition. Their commitment to creativity extends to building a sustainable future, as they have pledged to decline work with fossil fuel companies.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idn6VGLHQw/w/700/h/200/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778709525076)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Olive | #848000 | dark |
| Portica | #f4f55f | light |
| Buddha Gold | #c7b400 | accent |

## Fonts

- var(--font-body-family) — asset _(custom)_
- var(--font-heading-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idn6VGLHQw/w/1500/h/500/idxrUosFwu.jpeg?c=1bxid64Mup7aczewSAYMX&t=1761036901229)

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_Source: <https://brandfetch.com/fb.se>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._