# Feed Central

- **Website:** <https://feedcentral.myshopify.com>
- **Primary alias:** `feedcentral.myshopify.com`

## Description

Feed Central is Australia's premier online platform dedicated to the buying, selling, and quality testing of hay, grain, silage, and straw. Founded by Tim Ford in 2002, following his observation of a significant gap in feed quality standards during an international project, Feed Central has evolved to address the pressing need for reliable quality assessment in the agricultural sector. 

With over 10,000 active buyers and 8,000 sellers annually, Feed Central provides a nationally recognized system for assessing hay quality, ensuring that buyers can confidently purchase products unseen. The brand excels in delivering fixed price contracts and guaranteeing payments to sellers, backed by a robust trading framework. 

The expert team at Feed Central, based in Toowoomba, Queensland, combines extensive industry knowledge with a personal touch, offering tailored services to meet the unique needs of farmers. Committed to enhancing the farming experience, they provide detailed product analyses, dispute management, and dedicated account management, solidifying their position as the largest hay and grain marketing opportunity in Australia.

## Industries

- 🏭 Heavy Industry and Engineering
- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🍔 Food and Drink
- 🍔 Food and Drink _(under Food and Drink)_
- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_

## Links

- [youtube](https://youtube.com/channel/UC67WL8L1cNFgeDHzddrktQA)
- [twitter](https://twitter.com/FeedCentralPL)
- [facebook](https://facebook.com/FEEDCENTRALPTYLTD)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idghg4hUV5/w/357/h/122/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782867485779)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idghg4hUV5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731413845535)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jewel | #168649 | accent |
| Japanese Laurel | #1a8100 | dark |
| White | #ffffff | light |

## Fonts

- HelveticaNeue — asset _(custom)_
- HelveticaNeue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idghg4hUV5/w/1500/h/500/id9wucFXrZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731413845310)

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_Source: <https://brandfetch.com/feedcentral.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._