# Fella

- **Website:** <https://fellaswim.com>
- **Primary alias:** `fellaswim.com`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** Paddington, New South Wales, Australia
- **Company kind:** PRIVATELY HELD

## Description

Fella is an Australian brand that celebrates the female form with its premium swimwear collection. Inspired by an uncontrived and uniquely Australian take on masculine femininity, Fella emphasizes fit, simplicity, and fabric in its designs. With a commitment to enhancing and enduring swimwear, Fella's pieces are informed by the body and influenced by art, life, and the world. Fella's swimwear blends retro nostalgia with clean lines, creating a timeless and understated aesthetic. Their signature textured cloth, renowned for smoothing and supporting women like nothing else, has become a cult favorite. Each season, Fella collaborates with a different artist to infuse their designs with unique and unexpected colors. Founded in 2012 by Rosie Iffla and Christine Tang-Corte, Fella aimed to bring a fresh perspective to swimwear by offering simplicity, texture, and modern modesty. Their aesthetic, influenced by retro lines, 90s minimalism, and a Mediterranean holiday mood, continues to resonate with the modern woman. For swimwear that looks and feels different, choose Fella – a brand that celebrates the modern woman's confidence and individuality.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [linkedin](https://linkedin.com/company/fella-swim)
- [instagram](https://instagram.com/fellaswim)
- [facebook](https://facebook.com/fellaswim)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6OZXTFmP/w/2048/h/2048/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1787191711361)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id6OZXTFmP/w/820/h/91/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787191710725)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Twine | #bd7d4a | accent |
| Espresso | #622d1b | dark |
| Quill Gray | #e5e6e3 | light |

## Fonts

- FreightBigProBook-Regular — asset _(custom)_
- Rubik — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6OZXTFmP/w/266/h/400/idnEkJGyba.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775261962490)

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_Source: <https://brandfetch.com/fellaswim.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._