# Fidelity Life

- **Website:** <https://fidelitylife.co.nz>
- **Primary alias:** `fidelitylife.co.nz`
- **Founded:** 1973
- **Employees:** 201+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Fidelity Life is New Zealand's largest locally-owned life insurer, providing protection to New Zealanders for over 50 years. With a strong commitment to its customers, Fidelity Life has paid over $1.4 billion in claims during that time. The company offers a wide range of personal and business insurance products to safeguard individuals, families, and businesses. Personal insurance options include life cover, income protection cover, monthly mortgage repayment cover, total and permanent disability cover, survivor's income cover, trauma cover, and extra support such as the Cancer Coach program. For businesses, Fidelity Life offers business expenses cover, key person cover, life cover for business, total and permanent disability cover for business, trauma cover for business, rural key person cover, and group insurance options for employees. Fidelity Life also provides an Insurance 101 toolkit to help individuals understand their options, along with a seamless claims process. With a focus on doing the right thing, Fidelity Life is here to protect and support the New Zealand way of life.

## Industries

- 💰 Insurance _(under Finance)_
- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCck5_mPMnj80SFTFnB-pVmg)
- [linkedin](https://linkedin.com/company/fidelity-life-assurance-company-ltd)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idrXCO8dOj/w/820/h/278/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781862498240)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrXCO8dOj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781862498334)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Steel Blue | #3b74b6 | accent |
| Daintree | #001d2d | dark |
| Equator | #dcae64 | light |

## Fonts

- mabry — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrXCO8dOj/w/1658/h/280/idOoY7GMOy.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781862498468)

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_Source: <https://brandfetch.com/fidelitylife.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._