# Fido

- **Website:** <https://fido.money>
- **Primary alias:** `fido.money`
- **Founded:** 2014
- **Employees:** 51+
- **Location:** Kiryat Atidim, Tel Aviv, Israel
- **Company kind:** PRIVATELY HELD

## Description

Fido is a brand that is on a mission to empower individuals and entrepreneurs in Africa. They provide inclusive, instant, and easily accessible financial services through their innovative digital products. With Fido, individuals can take control of their future by taking advantage of opportunities and capturing them. Their advanced technology platform enables fast and easy access to financial services, allowing even those with no financial track record to make instant credit decisions. But Fido goes beyond just digitizing financial services. They introduce the Fido Score, which helps individuals and entrepreneurs build a digital financial identity and take control of their finances. Fido encourages customers to improve their Fido Score and adopt smart financial habits. Over the years, they have distributed over +3.0 million in personal credit and +$300 million in credit value. Their team of experienced professionals works tirelessly to ensure that individuals and entrepreneurs can benefit from Fido's innovative financial products. Experience the power of Fido today and start seizing opportunities with their range of products including Fido Credit, FidoBiz Payments, Fido Score, Fido Savings, Fido Referral Plan, and Fido *998#. Join the growing community of Fido customers and take charge of your financial future. Fido – empowering Africa in 2022.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/thefidocredit)
- [instagram](https://instagram.com/fidocredit_official)
- [twitter](https://twitter.com/thefidocredit)
- [linkedin](https://linkedin.com/company/5283549)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idhFdveOHK/w/820/h/236/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788919458992)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhFdveOHK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788919459073)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Maroon Flush | #c41e5b | accent |
| Sepia Black | #1c010e | dark |
| Anakiwa | #a3f8ff | light |

## Fonts

- Poppins — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhFdveOHK/w/1500/h/500/idpQgXozvE.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788919459240)

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_Source: <https://brandfetch.com/fido.money>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._